STARTS ON December 15, 2021
DURATION 5 Months Live Online Sessions Saturday, 9:00 AM to 13:30 PM Sunday, 9:00 AM to 13:30 PM
STARTS ON December 15, 2021
DURATION 5 Months Live Online Sessions Saturday, 9:00 AM to 13:30 PM Sunday, 9:00 AM to 13:30 PM

Programme Overview

Enrolling in IIT Delhi's New Product Development and Management programme will teach you not just product deployment, sales, marketing and commercialisation but also give you hands-on experience in state-of-the-art product conception, design and prototyping for both engineering and digital products. Study customer discovery, functional and visual concepts, design optimisation, and creation of the minimum viable product (MVP) under a renowned faculty of technologists, management gurus, and startup leaders known to train the country’s best product-thinkers and managers.

Eligibility: Graduates from any recognised University. Internship/Project/Work Experience will be preferred.

Programme Highlights

Practical and hands-on learning experience with real-world case studies, tutorials and assignments

Learn via Capstone Project on development and launching of Engineering and Digital Products

Designed to benefit candidates from technical and non-technical backgrounds

Get Certificate of Completion from the prestigious Indian Institute of Technology, Delhi

Train under IIT Delhi’s renowned faculty and industry experts via live online sessions

Eruditus Career Services workshops and job placement assistance

Learning Outcomes

  • Acquire skills to create and successfully market products from a value-driven and customer-centric approach
  • Gain insight into crucial product road-mapping processes and lifecycles to ensure better marketability
  • Acquire hands-on experience with product design optimisation and design for manufacturing to enhance user comfort
  • Learn about industry-focused design quality protocols, lean manufacturing techniques, production planning & control
  • Derive insights on additive manufacturing (3D printing), subtractive manufacturing (CNC milling), and the role of automation and robotics
  • Understand economics, maintenance and lifecycle management tools with regards to different product groups
  • Learn about development and launching of new technical and digital products
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Who is this Programme for?

  • Current and aspiring product management professionals looking to gain a detailed understanding of developing and managing products, and disruptive business models & innovation techniques.
  • Entrepreneurs keen on launching product-based Startups, and developing capabilities to create disruptive business models and nurture products.
  • Professionals looking to create and promote products & services across business development, sales & marketing and UX/ UI teams.
  • Graduate students seeking Product Development & Product Management roles.

Programme Modules

  • Product Basics
  • Consumer problems and unmet need
  • Empathy, Personas, User Stories
  • Identifying New Product Opportunities using Data
  • Market Research for New Product Development
  • Idea Generation & Need Analysis
  • Concept testing using Surveys-Customer Discovery
  • Product potentiality and Conjoint analysis
  • Design Thinking for B2C, B2B Products and Services
  • Competition Analysis and Product Market Fit
  • Product Design Process - 7 Stages
  • Product specifications and features
  • Visual Design Elements
  • Tools for Design of Digital Products
  • User experience (UX) design
  • Introduction to Software Tools used to design Engineering Products
  • Quality Function Deployment
  • Value Engineering Methodology
  • Iterative design optimisation
  • Design for Manufacturin
  • What is Minimum Viable Products (MVP)?
  • Types of MVP
  • Hypothesis Testing | A/B
  • Prototype development for Digital Products
  • Wireframing
  • 3D Printing and 3D Cutting
  • Material Selection for Engineering Product Prototyping
  • Prototype Functionalisation using Electronics and Instrumentation
  • Role of Robotics and Automation in Prototyping
  • Usability and Beta Testing
  • Production planning and control
  • Material handling
  • In-house Budgeting and Outsourcing
  • Quality Assurance Protocols
  • Principles of Lean: Lean Manufacturing and Management
  • Regulations and Standards: ISO
  • Intellectual Property and Trademarks
  • Building Markets and Creating Demand for New Products
  • Services, Simulated Test Marketing, and Launching of New Products
  • Brand Awareness, Consumer Brand Knowledge
  • Product-line Decisions (extension, reduction), Product Category expansion
  • Pricing Model and Strategy
  • Product Costing
  • Segmentation | Target | Positioning
  • Sales Forecasting
  • Distribution Channels
  • Lead Generation-Role of Contacts and social media
  • Customer Acquisition
  • Customer Retention
  • Organisation for Product Management
  • Marketing Manager-Product Manager-Brand Manager Concept
  • Approaches and Organisational role
  • Product Manager-Functions and Tasks-Tools and Techniques
  • The Product in Corporate Life, Corporate and Product Objective
  • Product Strategy and Policy
  • Optimum Product Pattern/Line Range
  • Challenge Of Change-Opportunity and Risk-Product Innovation, Modification, Addition and Elimination
  • Product Proposals-Sources, Generation, Processing and Selection
  • Contemporary Challenges and Opportunities in Product Management
  • Introduction to Business Model Canvas
  • Funding Requirement and Avenues
  • Bootstrapping
  • Team Building and Collaborations
  • Customers and End Users
  • Market Competition and Creating Barriers to Entry
  • Deployment and Distribution Strategy
  • Launching of Start-up: Rules and Steps
  • Social media, Websites, and Digital Marketing
  • Scale-up Model and Sustainable Growth Plan

Programme Coordinators

DR. BISWAJITA PARIDA

Assistant Professor, Marketing

Department of Management Studies

Indian Institute of Technology Delhi

Prof. Biswajita Parida is an Assistant Professor in Marketing at the Department of Management Studies at IIT Delhi. She is a Fellow of the Indian Institute of Management Ahmedabad. She has taught at various B-schools including XLRI Jamshedpur, IIM Sambalpur, and NMIMS Mumbai. Her research interests are in the area of Consumer Behaviour, Advertising, and Branding. She has presented her work at various national and international conferences. Her teaching interests include Integrated Marketing Communication, Product and Brand Management, Technology and Marketing, Evolution of Consumer Behaviour, and Marketing Management. Read More Read Less

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DR. ARNAB CHANDA

Assistant Professor,

Centre for Biomedical Engineering

Joint Faculty at the Department of Biomedical Engineering, AIIMS

Indian Institute of Technology Delhi

Dr. Arnab Chanda is an Assistant Professor at the Centre for Biomedical Engineering, IIT Delhi and a joint faculty at the Department of Biomedical Engineering, AIIMS, Delhi. He holds a PhD in Aerospace Engineering and Mechanics from the University of Alabama, USA and is the founder of BIOFIT Technologies LLC, USA. He has also worked as a postdoctoral researcher at the Department of Bioengineering, University of Pittsburgh, USA and as a research scientist in LP Amina, China. Dr. Chanda is an expert in the fabrication and mechanical characterisation of tissue mimics, and has previously developed artificial surrogates for human skin, muscles, brain, artery, and plantar fascia, and tested them at both lab and clinical settings. These experimental models have been used extensively for surgical training and to study a wide range of injury scenarios. To date, he has received young researcher awards from ASME and MHRD, and also holds 7 US Patents and several tech-transfers. Currently, Dr. Chanda heads the Biomechatronics Lab in AIIMS, Delhi, where his team is working on developing cutting-edge wearable technologies to mitigate foot related disorders. Read More Read Less

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Programme Certificate

One certificate will be given to the participants, based on candidate attendance and performance in assessments. Candidates who successfully complete all the Evaluation Components with Grades above 60% would be awarded a Completion Certificate.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIT Delhi.

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 7,503
Special Corporate Enrolment Pricing

Last Date to Apply: Dec 7, 2021

Last Date to Submit the Fee: Dec 17, 2021

Programme offered by Continuing Education Programme (CEP), IIT Delhi

Service Provider Eruditus
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