In 2021, digital advertising is set to overtake spending on traditional media for the first time, and will account for more than half the global ad spend (Financial Times, 2020). To succeed in this shifting digital marketing landscape, learn new-age strategies and gain in-demand skills to be industry-ready with IIT Delhi's six-month online Certificate Programme in Digital Marketing. Become a proficient digital marketer, who can leverage analytics to improve the customer journey, effectively manage engaging campaigns, and optimise marketing spends to maximise business profits.
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
Department of Management Studies
Indian Institute of Technology Delhi
Participants will be awarded a successful completion certificate from IIT Delhi on scoring at least 50% marks in each of the evaluation components and maintaining a minimum attendance of 60% in both lectures and tutorials. Participants who are unable to score 50% marks in evaluation will be eligible for the participation certificate if their attendance is above 60% in both lectures and tutorials.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIT Delhi.
Programme offered by Continuing Education Programme (CEP), IIT Delhi