STARTS ON March 27, 2021
DURATION 6 Months Live Online Sessions Saturday, 6:45 PM - 9:45 PM Sunday, 10:00 AM - 12:00 PM
ELIGIBILITY Graduates (10+2+3) from a recognised university in any discipline. Students pursuing final year of Graduation can also apply
STARTS ON March 27, 2021
DURATION 6 Months
PROGRAMME FEE INR 50,000 + GST

PROGRAMME HIGHLIGHTS

In 2021, digital advertising is set to overtake spending on traditional media for the first time, and will account for more than half the global ad spend (Financial Times, 2020). To succeed in this shifting digital marketing landscape, learn new-age strategies and gain in-demand skills to be industry-ready with IIT Delhi's six-month online Certificate Programme in Digital Marketing. Become a proficient digital marketer, who can leverage analytics to improve the customer journey, effectively manage engaging campaigns, and optimise marketing spends to maximise business profits.

Learn from one of India's top-ranked Institutes of national importance
Experience high-impact live online learning and explore real-world case studies
Gain industry-oriented insights from eminent IIT Delhi faculty
Participate in peer-to-peer learning and expand your professional network
Receive an IIT Delhi successful completion certificate in Digital Marketing
Learn from one of India's top-ranked Institutes of national importance
Experience high-impact live online learning and explore real-world case studies
Gain industry-oriented insights from eminent IIT Delhi faculty
Participate in peer-to-peer learning and expand your professional network
Receive an IIT Delhi successful completion certificate in Digital Marketing

PROGRAMME MODULES

  • MODULE 1: Introduction to Management
  • MODULE 2: Consumer Behaviour
  • MODULE 3: STP
  • MODULE 4: Forecasting
  • MODULE 5: Marketing Mix - 1
  • MODULE 6: IMC
  • MODULE 7: PLC
  • MODULE 8: Brand Management
  • MODULE 9: Using Social Media
  • MODULE 10: Digital Identities and Branding
  • MODULE 11: Content Creation
  • MODULE 12: Blogs/ Videos
  • MODULE 13: Strategic Marketing
  • MODULE 14: Media Planning
  • MODULE 15: Facebook, Instagram, LinkedIn & Google Ads Marketing
  • MODULE 16: SEO
  • MODULE 17: Analysing and Monitoring Campaigns
  • MODULE 18: Freelancing
More Less

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

PROGRAMME COORDINATOR

Dr Harish Chaudhry

Associate Professor

Department of Management Studies

Indian Institute of Technology Delhi

PROGRAMME CERTIFICATE

Participants will be awarded a successful completion certificate from IIT Delhi on scoring at least 50% marks in each of the evaluation components and maintaining a minimum attendance of 60% in both lectures and tutorials. Participants who are unable to score 50% marks in evaluation will be eligible for the participation certificate if their attendance is above 60% in both lectures and tutorials.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIT Delhi.

Early applications encouraged. Limited seats are available.

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Special Corporate Enrolment Pricing

Last Date to Apply: Mar 10, 2021

Last Date to Submit the Fee: Mar 22, 2021

Programme offered by Continuing Education Programme (CEP), IIT Delhi

Service Provider Eruditus
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