Invite Your Colleague and Save INR 6,490 (Inclusive of GST)
STARTS ON TBD
DURATION 6 Months Online Learning Saturday, 4:00 PM - 6:00 PM Sunday, 12:30 PM - 2:30 PM
ELIGIBILITY Graduates (10+2+3) from a recognised university in any discipline. Students pursuing final year of Graduation can also apply
STARTS ON TBD
DURATION 6 Months
PROGRAMME FEE INR 55,000 + GST

PROGRAMME HIGHLIGHTS

In 2021, digital advertising is set to overtake spending on traditional media for the first time, and will account for more than half the global ad spend (Financial Times, 2020). To succeed in this shifting digital marketing landscape, learn new-age strategies and gain in-demand skills to be industry-ready with IIT Delhi's six-month online Certificate Programme in Digital Marketing. Become a proficient digital marketer with an understanding of management processes in general, and marketing in particular, and will be able to fast track your career aspirations.

Learn from one of India's top-ranked Institutes of national importance
Learn via live online sessions and recorded videos with real-world case studies
Gain industry-oriented insights from eminent IIT Delhi faculty
Participate in peer-to-peer learning and expand your professional network
Receive an IIT Delhi successful completion certificate in Digital Marketing
Learn from one of India's top-ranked Institutes of national importance
Learn via live online sessions and recorded videos with real-world case studies
Gain industry-oriented insights from eminent IIT Delhi faculty
Participate in peer-to-peer learning and expand your professional network
Receive an IIT Delhi successful completion certificate in Digital Marketing

PROGRAMME MODULES

  • MODULE 1: Introduction to Management
  • MODULE 2: Consumer Behaviour
  • MODULE 3: STP
  • MODULE 4: Forecasting
  • MODULE 5: Marketing Mix - 1
  • MODULE 6: IMC
  • MODULE 7: PLC
  • MODULE 8: Brand Management
  • MODULE 9: Using Social Media
  • MODULE 10: Digital Identities and Branding
  • MODULE 11: Content Creation
  • MODULE 12: Blogs/ Videos
  • MODULE 13: Strategic Marketing
  • MODULE 14: Media Planning
  • MODULE 15: Facebook, Instagram, LinkedIn & Google Ads Marketing
  • MODULE 16: SEO
  • MODULE 17: Analysing and Monitoring Campaigns
  • MODULE 18: Freelancing
More Less

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

PROGRAMME COORDINATOR

Dr Mahim Sagar

Professor

Department of Management Studies

Indian Institute of Technology Delhi

PROGRAMME CERTIFICATE

Participants will be awarded a successful completion certificate from IIT Delhi on scoring at least 50% marks in each of the evaluation components and maintaining a minimum attendance of 60% in both lectures and tutorials. Participants who are unable to score 50% marks in evaluation will be eligible for the participation certificate if their attendance is above 60% in both lectures and tutorials.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIT Delhi.

PAST PARTICIPANT PROFILES

Industries
Past Participant Industries

*Others include Education, Fashion, FMCG, Healthcare, Media, and Retail, amongst others.
Note: The above data collated is from previous batch.

Work Experience
Past Participant Experience

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing

Last Date to Apply: TBD

Last Date to Submit the Fee: TBD

Programme offered by Continuing Education Programme (CEP), IIT Delhi

Service Provider Eruditus
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